March 14, 2016

MANAGING DIRECTORS VISION

Mahatma Gandhi said, “There is enough for everyone’s needs, but not for everyone’s greed”.

1. Create awareness on edible cutlery alternative to plastic cutlery and the ill effects of plastic on our health and environment.

2. Make available Edible cutlery worldwide and provide direct market to farmers who grow Sorghum the main ingredient in our cutlery.
3. Help farmers to grow millet as we will be their direct buyers and thus help conserve ground water and reducing power consumed to pump water as millet needs very less water.
4. Providing nutrition through spoons that one can eat after eating food with it (no wastage, no garbage left behind, no need to wash).
5. Educate farmers on advantages of growing millet and how it can protect their life, soil, ground water and health of the giving them good price for direct sale to us thus not wasting it in store houses or waiting for intermediaries to sell grains for them.


It is this unending greed that is causing grief to all…. The groundwater levels are falling very rapidly Very soon, it will become unviable to lift any more of it. Its quality also has deteriorated and in several regions, it is no longer fit for drinking. The plastic invasion is continuing to bother us. The global warming is heating up the earth. Income from rural livelihood is diminishing, causing exodus of rural population to urban areas. This is causing pressures on urban resources. There are no places to live, no roads to drive safely and not too many jobs.

You can add to the list and it can go on and on…

But what is the point? Is it not time for us to start resolving the problems rather than ruing the problems?

This is precisely why we invented the Edible Cutlery.

Our Edible Cutlery is meant to be eaten after use. If you do not want to eat, simply throw it away. Insects and stray animals will eat them up or they will degrade naturally in less than three days.

These are made of flours. The flours are kneaded with plain water – no additional chemicals and not even preservatives. They are 100% natural and made under strict hygienic conditions. We have tried making them with various flours and closed on Jowar (sorghum).

Why sorghum? Our understanding of groundwater depletion is not because rains have been fewer. Instead, it is the fact that farmers, who are the largest lifters of groundwater, have started moving to cultivation of rice, almost immediately after striking water. Each year, 200,000 Ha of additional area is getting under this crop and almost always, this crop is coming up at the cost of dry land crops, especially millets. Rice is a water guzzler. It needs about 60 times more water compared to millets. So, every acre of millets replaced by rice causes intense extraction of groundwater 60 times more!

Here, we would like to ask you, how rational is this? Is there social justice? We ask this question because, every year, so many million tons of rice is rotting in the warehouses.

Why are we producing so much rice? Many of us do not know that to produce a Kg of rice; it requires 5000 liters of water or 5 cubic meters. This means, for a million tons of rice that rotted in the warehouse, we have lifted and wasted 5 billion cubic meters of water or 5 cubic kilometers of it!!! At an average of 5 HP motor pump, it requires 23 million gigawatt hours!! This is the wastage of resources of producing just one million tons of rice that rotted in the warehouse!!!

We developed a groundwater estimation model a found that, if the rice area were to decrease by 25%, the depleting trends will reverse. Now, who are these 25% rice area farmers that should give up on rice? Where are they located? It is administratively impossible to implement this. Hence, we hit upon the idea of creating market forces so that farmers will gradually shift back to millets. Hence jowar (sorghum), a millet was selected as the raw material. Thus, in our endeavor to create an alternative to plastic, we are not harming the environment, instead looking at its amelioration! Sorghum is also highly nutritive.

Our initiative will also be able to counter the rapidly increasing trends in use of plastic disposable cutlery. How many of us know that plastic is a petroleum derivative and contains several toxins, some of which can cause cancer. These leach into food and we are using them in increasing numbers? And the reason? Simply because they are very inexpensive. What about the cost on health? To counter this health hazard, we invented this product. While our products are relatively as inexpensive, they will not cause harm to you or to the environment, but goes the other way in helping the environment, your health and the society.

Do you want any better reason to use edible cutlery?

Jai Hind.
Mera Bharat Mahan.
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Eat Your Spoon

Every year, 350 billion pieces of disposable plastic cutlery and wooden chopsticks are discarded in the United States, Japan and India. Research scientist Narayana Peesapaty has come up with a solution: edible cutlery and chopsticks. These products are made of millet, rice and wheat, contain no preservatives, and have a shelf life of 3 years. They will also decompose in 3 to 7 days (unless they are eaten). The use of this cutlery is not only healthier (plastics leach toxins), but promotes environmental, economic and social justice. Find out how. - See more at: http://www.karmatube.org/videos.php?id=7073#sthash.0qROJHaY.dpuf

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